Social Media vs Social Network
| Social Media | Social Network |
| Cat pictures and dance videos | Meaningful content |
| Strangers you want to impress | Trusted connections |
| Replacement for TV | Low fidelity version of a gathering of friends around a bonfire |
| Engagement as key metric | Trust/Alignment as key metric |
| Dopamine appealing to impulse | Sense of belongingness |
Why Values?
Central thesis: the cost of building and maintaining trust is inversely proportional to value-aligment
How does it look / work?
Value alignment in profile
Value-alignment % in feed / tipping / etc
